Strategy Canvas
A visual operating system for strategic thinking
mikaelOS
field notes / project lab
Welcome to my project journal.
MikaelOS is a living notebook of technical exploration, creative problem solving and systems thinking — somewhere between engineering journal, creative laboratory and field report.
Memstory
building an offline-first language learning engine around stories, vocabulary and contextual recall
Open case →MikaelOS
Designing a Personal publishing platform and production pipeline
Open case →
01.
Essay
There are situations where you should rebrand. Almost none of them are yours.
The honest answer to "should we rebrand" pays worse than the answer everyone wants to hear.
02.
Essay
The deterministic illusion of digital marketing
A dashboard can only show you what it was built to count. Everything that actually moves a market lives somewhere …
03.
Essay
Copy what everyone does badly, not what everyone does well
Benchmarking makes you a slightly worse copy of your competitor. Reverse benchmarking is the only shortcut to actually being interesting.
04.
Essay
I hate bad service design
Every one of these systems was built to save the company money. Every one of them spends your time instead, …
“Continuously learns, experiments and expands into new disciplines.”
LinkedIn quote